Strategic Direction vs Daily Firefighting in Ugandan SMEs

In many Ugandan SMEs, the managing director is also the sales lead, finance controller, HR manager,
and chief problem-solver. This level of hands-on leadership is admirable and often necessary in the
early years. But as businesses grow, a quiet tension emerges: strategic direction competes with
daily firefighting for leadership attention. One of them always wins. The question is which one is
winning in your business?

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